Introduction to PPC and Product Ranking on Amazon If your profit is going to PPC instead of your pocket, then you need to read this article. Now, this problem actually begins when trying to rank a product. When you’re looking to rank a product on Amazon, this is going to involve keyword research. The Misleading …
How Search Volume Could Be Destroying Your Amazon Profits Read More »
Cost Per Click (CPC) and Cost Per Impression (CPM, which stands for Cost Per Mille, with “Mille” meaning thousand in Latin) are two different pricing models used in digital advertising to charge advertisers for the placement of ads online. Here’s how they differ: Cost Per Click (CPC): Cost Per Impression (CPM): Key Differences: Advertisers often …
Cost per click vs cost per impression cpc vs cpm Read More »
Introduction In the world of online advertising, understanding the metrics used to measure the cost and effectiveness of ad campaigns is crucial for marketers. One such metric is the Cost Per Mille (CPM), which is used to calculate the cost of an advertisement per 1,000 impressions. What is CPM? CPM stands for Cost Per Mille, …
Amazon PPC, which stands for Pay-Per-Click, is a tool that sellers on Amazon use to get their products in front of more people. When you use PPC, you make ads for what you’re selling. Then, Amazon shows these ads to shoppers who are looking for things like your product. You only pay when someone clicks …
Amazon PPC Mastery Part 2: Optimizing Your Campaigns for Lower ACOS Hey everyone! In the upcoming second part of our Amazon PPC Mastery series, we’re going to tackle the all-important topic of optimization. If you’ve been following along, you know that setting up your campaigns is just the beginning. The real magic happens when you …
Setting Up an Exact Match Campaign for Amazon PPC It’s time to roll up our sleeves and dive deep into setting up an exact match campaign for our Amazon PPC. This means we’re going to concentrate on the very best of our keywords—the ones that match our product perfectly. We’ll use these keywords to create …
Quick Keyword Research for Amazon PPC with Helium 10 Starting with Helium 10 Alright, the first step in my process is to use Helium 10. It’s the tool I prefer, but keep in mind, there are plenty of other tools you can use too. In this guide, I’ll be showing you how to use Magnet, …
Understanding the Impact of Search Volume on Profits If your profit is going to PPC instead of your pocket, then you’re going to want to watch this one. Now, this problem actually begins when trying to rank a product. When you’re looking to rank a product on Amazon, this is going to involve keyword research. …
The Amazon PPC Auction: How to Secure Your Keyword and Rank Higher Alright, guys, let’s get into the nitty-gritty of how Amazon PPC really works. It’s like an auction, but instead of bidding on fine art, you’re bidding on keywords. Understanding the PPC Auction Picture this: Amazon has a keyword up for grabs, let’s say …
Amazon PPC Strategy: Climbing the Ranks to Profit We’re diving into something you’ve all been asking about: Amazon PPC, or pay-per-click. It’s a big deal for sellers, and it’s time to break it down. PPC Ads: What Are They? Alright, when you’re working with PPC ads on Amazon’s Seller Central, your goal is pretty straightforward. …
